June 22, 2007
BOCA RATON, FL - The National Association of Collegiate Marketing Administrators (NACMA) presented Florida Atlantic University's Athletic Marketing Department with two awards at is annual convention held June 7-10 in Orlando, FL.
"We enjoyed a great year of participation," said Dexter LaMont, FAU's assistant athletic director for marketing and licensing. "While these awards are for two specific events, they are an example of the year-long support we received from the athletic staff, the community and most importantly, FAU students."
FAU captured gold in the category of "Group II Football Single-Day Attendance Promotion." The promotion focused on a faculty/staff ticket blitz that included all athletic coaches and staff, who were divided into three teams led by Athletics Director Craig Angelos, Head Women's Basketball Coach Chancellor Dugan and Head Football Coach Howard Schnellenberger. The goal was to get the entire athletic department behind the first two home football games. The blitz lasted for one month and was captured by the 27-member team under the direction of Chancellor Dugan.
FAU's marketing department also received bronze recognition for "Single-Day Attendance Promotion for Group II Women's Basketball." The promotion was entitled "Bury the Burrow," and its success was based on the participation of the entire campus, including housing, catering, the bookstore, Greek organizations, the FAU Alumni Association, recreation, student government, student activities, and various other student organizations. A free tailgate, free t-shirts, Pepsi products and an interactive area helped bring the students together for one event with the goal of breaking the single-game attendance record. The night was a success for not only the women's and men's basketball teams but the entire campus. In fact, the men's basketball team earned a host spot for the conference tournament. This led to "Bury the Burrow II".
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