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Dexter LaMont
Dexter  LaMont

Assoc. AD - External Relations


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Dexter LaMont is in his 10th year with Florida Atlantic University Department of Athletics. His tenure has allowed him to assume numerous roles within the department -- development, marketing, strategic planning, management and leadership. In his time with the university, LaMont has helped foster the continued growth of this young institution athletics program.

Dexter LaMont was hired as director of marketing for Florida Atlantic University in July of 2002, and was elevated to assistant athletic director in February 2005. As the assistant athletic director, he oversaw key revenue external constituencies: the University licensing program, corporate sales, radio and television broadcast, ticket sales and all marketing/promotions.

In the spring of 2010, his role was extended when he became a member of the development team with a focus on major gifts and the annual fund. October 2010 saw new opportunities and a title change to associate AD for licensing, marketing and business development. Most recently, LaMont was promoted to senior associate athletics for external relations on June 1, 2011. He provide leadership and oversight for eight key external constituencies with the primary focus on fundraising to pay the debt on the new $70 million on-campus football stadium. These areas include: development, ticket sales, fan experience and promotions, multi-media rights partnership, communications, ticket operations, merchandising and University trademark and licensing. LaMont duties also include sport supervision of men golf and women's golf, softball and baseball programs.

Prior to joining FAU, LaMont served two years as the director of women's marketing and promotions at Oklahoma State University. His duties included the marketing management of all Cowgirl athletics, including game operations and public and community relations.

Prior to his appointment at OSU, LaMont was a marketing assistant at Florida State University for two years. His primary responsibilities included marketing management for volleyball, softball and all other Seminoles Olympic sports. He also assisted in a similar capacity with football and women's basketball.

LaMont currently serves on the planning committee board for International Collegiate Licensing Association (ICLA) and represent

Florida Atlantic University as a board member for the Palm Beach Sports Commission. He also is a member of National Association for Athletics Development Directors (NAADD), National Association for Collegiate Marketing Administrators (NACMA) and Minority Opportunities Athletic Association (MOAA).

A native of Brooklyn, NY, LaMont graduated from Florida State University in 1998. He and his wife, Shannon also a Florida State graduate, reside in Coral Springs with two sons, Isaiah (3) and Kaelym (2).

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