Tickets on Sale for the 2012 Football Season
Campaign Capitalizes on Student Hand Signal
Dexter LaMont was hired as Director of Marketing for Florida Atlantic University in July of 2002, and was elevated to Assistant Athletic director in February 2005. As the Assistant Athletic Director, he oversaw key revenue external constituencies: the university licensing program, corporate sales, radio and television broadcast, ticket sales and all marketing/promotions.
In the spring of 2010, his role was extended when he became a member of the development team with a focus on major gifts and the annual fund. October 2010 saw new opportunities and a title change to Associate AD for licensing, marketing and business development. Most recently, LaMont was promoted to Senior Associate Athletics for External Relations. As of June 1, 2011 his primary focus became the $70 million on-campus football stadium fundraising campaign along with the responsibility of eight divisions within the athletics departments including: development, marketing/promotions and special events, premium seats/ticket sales, ticket operations, corporate sales, the university trademark licensing and the media relations department.
Prior to joining FAU, LaMont served two years as the director of women's marketing and promotions at Oklahoma State University. His duties included the marketing management of all Cowgirl athletics, including game operations and public and community relations.
Prior to his appointment at OSU, LaMont was a marketing assistant at Florida State University for two years. His primary responsibilities included marketing management for volleyball, softball and all other Seminoles Olympic sports. He also assisted in a similar capacity with football and women's basketball.
LaMont graduated from Florida State University in 1998, and is married to the former Shannon Edwards. The couple has two sons, Isaiah and Kaelym.