Athletics News
Dexter Lamont
Dexter Lamont

Position:
Sr. Assoc. AD - New Business Development


Dexter LaMont was hired as Director of Marketing for Florida Atlantic University in July of 2002, and was elevated to Assistant Athletic director in February 2005. As the Assistant Athletic Director, he oversaw key revenue external constituencies: the university licensing program, corporate sales, radio and television broadcast, ticket sales and all marketing/promotions.

In the spring of 2010, his role was extended when he became a member of the development team with a focus on major gifts and the annual fund. October 2010 saw new opportunities and a title change to Associate AD for licensing, marketing and business development. Most recently, LaMont was promoted to Senior Associate Athletics for External Relations. In June of 2011 his responsibilities shifted again towards the $70 million on-campus football stadium fundraising campaign along with the responsibility of eight divisions within the athletics departments including: development, marketing/promotions and special events, premium seats/ticket sales, ticket operations, corporate sales, the university trademark licensing and the media relations department.

After accumulated 15 years of collegiate athletics experiences, LaMont recently accepted a new position, during the spirng of 2013, that would marry his skills within athletics with the business development by moving to FAU's Financial Affairs division within the University Business Services Department.

In this new role, he directs all facets of Florida Atlantic University's Office of Marketing and the Trademark Licensing Program, both licensing and enforcement, as well as the University's graphic identity policy.

His duties also include marketing and business development for University Business Services Partners; working with both athletics and the University Bookstore to coordinate marketing and sponsorship activities, programs and merchandise retail while working with the University Marketing and Communications Division with a specific focus on the University's graphic identity, brand consistency and marketing activities.

LaMont will continue to provide leadership and oversight for Nelligan Sports Marketing, the athletics department's multimedia rights holder while establishing new and strengthening existing revenue-generating partnerships in support of the University.

Prior to joining FAU, LaMont served two years as the director of women's marketing and promotions at Oklahoma State University. His duties included the marketing management of all Cowgirl athletics, including game operations and public and community relations.

Prior to his appointment at OSU, LaMont was a marketing assistant at Florida State University for two years. His primary responsibilities included marketing management for volleyball, softball and all other Seminoles Olympic sports. He also assisted in a similar capacity with football and women's basketball.

LaMont graduated from Florida State University in 1998, and is married to the former Shannon Edwards. The couple has two sons, Isaiah and Kaelym.

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