Athletics News
Sherry Adams
Sherry Adams

Position:
General Manager


Sherry Adams has joined Nelligan Sports Marketing, Inc. as the General Manager at Florida Atlantic University.

Nelligan Sports is one of the fastest growing colligate sports marketing companies. They focus on maximizing marketing resources and revenue growth for universities.

Adams has an extensive and successful background in sales and marketing earning awards such as the Liberty Sports Sales Excellence Award "Top Team Performance" and "Top Sales Executive".

Previously, Adams has had direct influence on major company achievements like the increase of Liberty Sports/Fox Sports Net's advertising sales revenues from $300,000 to more than $80 million. She also directed leadership and revenue responsibilities that impacted nationwide growth of 22 regional sports networks. Adams also developed customized, multi-platform corporate sponsorship and marketing initiatives to drive Liberty Sports' $300 million merger with News Corp Ltd.

In addition, Adams was the Sales and Marketing Director of the Super Bowl XXXVIII Host Committee in Houston, and most recently, was the Director of Corporate Partnerships for the Homestead Miami Speedway and the Director of Sales for Air Lauderdale Beach Fest.

Adams earned her bachelors degree in communications from the University of Alabama in 1979.

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