Aug 19, 2013
BOCA RATON, Fla. - Florida Atlantic University and Nelligan Sports Marketing, Inc. (NSM) have agreed to an extension that will allow NSM to maintain exclusive management of the Athletic Department's multimedia rights for the next 10 years.
"We are pleased to extend our relationship with Nelligan Sports Marketing during the most exciting time in the history of FAU Athletics," said Pat Chun, FAU's director of athletics. "Nelligan Sports has continued to prove themselves as a leader in the management of sponsorship and multimedia rights programs and has been a great partner with us over the years. We anticipate that our new agreement with Nelligan Sports will generate upward of $25 million over the terms, with the potential for even greater revenue as this partnership continues to succeed. We're excited to continue to work with Nelligan to engage the corporate community with our outstanding student-athletes, coaches and fans."
FAU and NSM's original partnership began in 2006. Under the new agreement, NSM will provide additional staff and support resources on FAU's Boca Raton campus. FAU also will add new marketing and media assets from the athletic department.
"We're excited for the opportunity to continue our partnership with Florida Atlantic University," said Mark Donley, senior vice president for Nelligan Sports. "With the leadership of Pat Chun, the impressive FAU Stadium and the move to Conference USA, the athletic programs and the institution as a whole are entering an exciting era. We will continue to be focused on helping Pat and his outstanding staff `Build Champions Brick-by-Brick,' with the support of local, regional, and national companies."