MEDIA CONTACT: Jennifer Duncan, Learfield Sports (469) 767-8324
July 1, 2014
BOCA RATON, Fla. - Florida Atlantic University's Department of Athletics, in conjunction with Learfield Sports, has developed Florida Atlantic Sports Properties as its exclusive corporate sponsorship sales unit, as announced today by FAU Director of Athletics Patrick Chun. This dedicated unit is designed to support FAU Athletics' initiative to enhance the service provided to local and regional businesses and to further promote the Owls' brand affinity built around its 450 plus student athletes who comprise 21 teams and compete in Conference USA to the corporate community.
"We are excited about the development of Florida Atlantic Sports Properties, which creates an extremely focused effort connected to how we take our product to market," said Chun. "Learfield Sports is a trusted leader in our space with an outstanding reputation and will utilize a consultative approach to generate innovative promotional ideas, customized programming, and new asset offerings to corporations interested in an affiliation with FAU Athletics.""
General Manager Kevin Crossman leads the Florida Atlantic Sports Properties team for Learfield, which in February acquired FAU's former marketing partner, Nelligan Sports Marketing. Other associates are Account Executive P.J. Fitzgerald and Marketing Coordinator Ramaal Coleman. Florida Atlantic Sports Properties will have an office on campus, which will allow a close working relationship with the entire FAU Athletics administration. Florida Atlantic Sports Properties manages all aspects of the Owls' multimedia rights including venue signage, event sponsorships/marketing, corporate hospitality, radio game broadcasts and coaches' shows, television and digital sponsorships, including the official athletic website, www.fausports.com.
"We're fortunate to have the opportunity to work with FAU Athletics and will strive to be terrific partners and representatives by providing exceptional service to the corporate community to enhance the growth of the FAU brand. We're excited to be off and running and look forward to building on the outstanding traditions already established at FAU," said Learfield President and CEO Greg Brown.
In addition to its core business of nearly 100 collegiate multimedia rights properties which consist of institutional, conference and facility level partnerships, Learfield Sports is involved with collegiate ticketing and concessions, and titles the prestigious Learfield Sports Directors' Cup that annually awards top-performing athletic programs. Its multimedia rights encompass numerous content distribution platforms to deliver the passion of college athletics to fans globally. To learn more about the company's 40-history and complete collegiate portfolio, visit www.learfieldsports.com. For more information on becoming a corporate partner of Florida Atlantic Athletics call 561.297.0409.
In its four decades, Learfield has developed trusted, long-term relationships with some of the most revered institutions and associations in the world of collegiate athletics. Learfield Sports manages the exclusive multimedia rights to 99 collegiate properties in the country and has prominence in all of the major conferences. Learfield’s rights encompass all athletic department media and sponsorships components, including stadium signage and numerous content distribution platforms. Those platforms deliver the passion of college athletics over radio, television and digital networks to fans globally. Learfield also offers its college partners with licensing and trademark consulting, concessions and hospitality services and professional ticket sales. This marks the sixth consecutive year for the company to title the prestigious Learfield Sports Directors’ Cup. To learn more, visit www.learfieldsports.com.